Call it “branded content.” Call it whatever you like. Just don’t call it “advertising.” Why have so many in the industry become...

The recent Burger King spots poking fun at AI’s creative prowess got lots of press (and accolades). But underlying the cheeky spots was a...

I have a strong belief about branding. If you can’t define your brand in five words or less, you really don’t understand what your brand...

What emerging brands can learn from the biblical tale. It’s a story for the ages—the biblical tale of a teenage boy confronting a...

In an insightful op-ed in Saturday’s New York Times, Bret Stephens cites a tale from Plato’s “Phaedrus,” to reflect on the recent news...

The DOJ’s unsubstantiated claims against five agency holding companies regarding media-buying practices has taken a toll. There’s been a...